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Affordable Marketing Strategies for Startups

Effective startup marketing is crucial because it helps new companies build their brand identity and develop their reputation. This, in turn, helps startups achieve growth, increase their bottom line, and meet their strategic business objectives. Marketing can be a large expense for startups, but you must invest in your marketing efforts. Fortunately, there is an excellent choice of low-cost marketing strategies that can bring the results you want, even when you’re working with a small budget. Here are some of the best affordable marketing strategies for startups.

Build relationships using social channels

Companies need to focus on building meaningful relationships if they want to succeed in marketing. Social channels like Twitter and Facebook allow brands to connect with their customers daily and maintain strong relationships. Social media also has a far greater audience reach when compared to other marketing techniques. Another advantage of social media marketing is that it is extremely cost-effective. Any company can start an account on social media platforms and post content to their followers. Businesses can also use social media to respond to customer queries, promote their products and services, and grow their brand reputation online.

Sprout Social provides the following tips to build lasting relationships on social media;

“Respond to customer messages quickly, send personalized responses, and reward your followers with fun competitions.”

It is also important to post content that offers value to your customers. You can gain insight into your customers and their preferences using social listening tools. This will give you an overview of what your audience is discussing online. You can then tailor your content to make it interesting and engaging.

Improve your website conversion rate

Taking steps to improve your website conversion rate is important because it allows you to lower your customer acquisition costs. Achieving a higher conversion rate will boost the revenue that you receive from each visitor to your site. This, in turn, will increase your bottom line and profitability. One of the quickest ways to improve your site’s conversion rate is by utilizing professional conversion rate optimization services. For instance, Converted is a Sheffield marketing agency that uses their expertise and knowledge to help companies achieve higher conversion rates and elevate their business.

Start a company blog

High-quality content is the key to successful marketing. Starting a company blog is one of the most effective low-cost ways to get exposure for your brand. A survey by Hubspot found that companies who blog have a 126% higher lead growth than companies that don’t post blogs. Starting a company blog is easy and you can quickly create a simple blog using a free platform like WordPress. Make sure you set aside time to write relevant content that your readers will find engaging. If you don’t have the time to manage a blog, then consider outsourcing this responsibility to a professional content writer.


Many startups are worried about the potentials costs involved with running effective marketing campaigns. Luckily, businesses can take advantage of a variety of affordable marketing strategies that can bring great results with minimal costs. Try using the above strategies to expand your startup’s presence, achieve sustainable growth, and maximize your earning potential.

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