When you rank for many organic keywords, your website shoots up the Google rankings, which can increase the number of visitors to your site. Websites that rank well for relevant crypto keywords like “bitcoin”, “token”, “ico”, “exchange” and “wallet” will get millions of more visitors than the average site.
Which crypto keywords should you choose?
For crypto-related projects, it is necessary to rank for both tail and long-tail keywords. A short-tail keyword is “bitcoin investing”, and a long tail will be “best ways to invest in bitcoin” or “how to invest in bitcoin”. The long-tail keywords are more specific with a clear intent when short-tail keywords are simple phrases that could constitute multiple meanings. A good website ranks well for both types of keywords by using short tail keywords as a framework for their content and long-tail keywords for specific posts.
Who to target for crypto keywords
Many crypto projects target investors, traders, and students looking to learn more about crypto and blockchain. The audience group range from crypto noobies, who know nothing about blockchain, to seasoned professionals who already know a lot about crypto. But eventually, the people you target will depend on the type of company you run.
What type of content works for crypto?
From our own experience within the crypto space, content that ranks well is educational pieces, in-depth guides, and token reviews. Since crypto is such a new space, anything that breaks down seemingly complex topics into simple, easily digestible snippets is popular. There are so many newcomers to crypto every day, now is the perfect time to increase organic traffic that results in more followers.
The number one goal for your articles should be adding value and educating the reader about the essence of your technology. You want the visitor to come away with the feeling that your website is the resource they’ll use in the future when they have questions and want to learn more.
Crypto keywords research tools
There are many SEO tools to help you improve the number of ranked crypto keywords. For example, Google Trend Analyzer shows the most popular searches. Another tool is SEMrush, a paid tool that gives you information like domain authority, organic keywords, and backlinks. Both give you lots of data to improve website SEO and implementing those improvements results in more visitors and more customers.
TokenMinds can help you improve your SEO and website visibility in search engines, so drop us a message at any time!