It’s been a tricky couple of years for businesses, as old contracts have been scrapped and long-standing businesses have gone under over the course of the pandemic. That’s meant that businesses on an aggressive growth strategy in the early months of 2020 have had to stall their plans and instead focus on ways to survive in an uncertain world. But with the world now in pandemic recovery, it’s time for businesses to refocus on generating sales. Here’s how you’ll do it, growing both your business and your profits as you do so.
Marketing
Running parallel to sales is your marketing team. Where sales professionals are interested in drumming up business for their companies as soon as possible—perhaps even sealing a deal over the phone directly—marketing is more of a long game. It’s about getting your brand and logo out there, alongside your mission, your products, and your services. Task your marketing team with setting up a strategy that’ll get your business out there on the internet and on social media. While that’s humming away in the background, slowly generating you leads, you can focus on more instant sales tasks.
Sales Outsourcing
For small businesses, it can be incredibly difficult to generate sales leads. That’s because you have to do a considerable amount of research into your market, before finding the contact details of important decision-makers, and then finally getting them on the phone to discuss what you can offer them. It’s far more practical to engage with a sales generating team that’s aware of how best to use telecommunications to get in touch with the businesses you value the most. Contacting GSA Business Development is the perfect way to search out and find new clients and customers—and outsourcing it leaves your team free to focus on other tasks.
Conferences
Most businesses have been missing conferences, expositions, and trade shows since the pandemic made all of them impossible to run. They’re excellent places to show off what you do best, while making connections with adjacent businesses and other companies that may be interested in trading with you. If there’s a conference in your area that you think might be beneficial for your firm to be present at, now is the time to contact the organizers in order to get yourself a stall there.
Networking
Conferences are places at which you’ll network in order to build up a professional contact book that you can turn to for sales. It’s likely that you already have these in your email contact book, in your phone contact list, and on professional social media websites such as LinkedIn. If you’re ever short on orders and casting around for new clients, your professional network is a brilliant place to start getting in touch with senior professionals. They may well have a contact who they can connect you with—or their own business might be looking for the exact products and services that you offer yourself.
Generate a higher number of sales with the four items of advice in this article, designed to turbocharge your pandemic recovery in 2022.
