Reliance Industries has expanded its JioMart service to customers across several cities, after successfully conducting a pilot across areas in Navi Mumbai, Thane and Kalyan. Customers can now log on to the newly-launched website jiomart.com to place an order. The app has not yet been made live, according to a report in CNBC-TV18.
A delivery fee of Rs 25 is levied if the order value is less than Rs 750.
JioMart has been conducting a pilot project in several areas of Navi Mumbai, Thane and Kalyan for the past several months.
Last month, it went live with a WhatsApp business account, through which customers can add a number to their contact and place an order. The WhatsApp service, however, is still restricted to select pin codes.
Reliance Retail is India’s largest offline retailer having 11,784 stores. With JioMart, Reliance plans to converge offline and online commerce by not only powering the online service through inventory procured from its Smart and Fresh stores, but also having hyperlocal ‘Reliance Smart Points’ spread across the country.
Reliance also plans to sign up small kirana stores onto its networks, which would allow customers to order online and have groceries delivered from their neighbourhood shop.
Last month, Facebook announced a $5.7 billion investment in Jio Platforms. Analysts expect Reliance to ride on the ubiquitous reach of WhatsApp (owned by Facebook) to integrate a seamless shopping experience from the messaging app, which is about to launch a payment service.