Facebook and Twitter fall with the force on Wall Street. Its shares lose more than 7% after the british manufacturer of consumer products Unilever has announced that it paralyses its entire activity as an advertiser in the social networks of both companies. In the first case, the withdrawal also includes Instagram.
“Due to the current polarization, there must be a lot more compliance [de las normas] in the area of discourses of leisure”, said the vice-president of global media of the company, Luis Di como, in an interview with the newspaper of the american financial ‘The Wall Street Journal‘.
“Follow, heralding in these platforms at this time would not add value to the people or the society“he underlined the company, which has paralyzed its activity as an advertiser to, at least, in the coming year in the social networks of these companies.
The step back from Unilever is in addition to the who had already announced other companies in the past few days, as Verizon, VF Corporation (the owner of the Vans and North Face), Ben & Jerry’s or the distributor film Magnolia Pictures.