Shopify has had quite the year thanks to COVID-19, with more people than ever before using eCommerce to buy, shop, and peruse products. The future of commerce undoubtedly resides in the world of online engagement, which is why a platform like Shopify is only growing in power.
The only problem with the expansion of Shopify is that the competition is getting stiffer – much stiffer. It leaves new arrivals wondering what they need to do to remain vigilant and competitive. Ecommerce and Amazon sales expert, Akemi Sue Fisher, has weighed in on the concerns.
“Like any competitive market, if a business owner takes the time to learn the nuances and apply their (can we change this I would never say hutzpah)[GW1] , they are still going to be competitive,” said Fisher. “I am passionate about sharing this kind of expertise with the business owners feverishly working to pivot online today after a decrease in foot traffic due to coronavirus.”
6 Ways to Increase Shopify Store Conversions
As someone who has completed $2 billion in sales on Amazon alone, Fisher knows what it takes to catch buyers’ attention. Shopify is no different, she argues. As part of her Shopify conversion checklist, here is a sneak peek of what business owners can expect when preparing for the world of Shopify:
- Keeping the Website Consistent: Fisher cites the most important element in being successful with a Shopify store today is keeping the website consistent. That includes consistent color themes, fonts, imagery, and messaging. If the site confuses a visitor, they are going to leave it for the next competitor.
- Providing Social Proof: 88% of consumers trust user reviews as much as personal recommendations, which is why presenting reviews, feedback, and positive comments right on the website will help it convert better.
- Attaching Shoutouts: Going off of the importance of social proof, Fisher stated how paramount it is to provide this proof before and after the sale to really reaffirm social proof. This kind of access will convince consumers they can trust the brand, and therefore, buy from the brand and recommend it to friends and family. That kind of word-of-mouth marketing is invaluable.
- Highlighting Real Results: People want to see the proof in the pudding. They want to see the product or service in action. Highlighting some people who have used the product/service successfully is a great way to increase that trust. Testimonial videos, before and after photos, etc. from real people will humanize any Shopify brand.
- Clearing Addressing Consumer Concerns: Time is money, which is why people want to know how/why a product will assuage their concerns. If their concern is to lose weight, come right out and state how the product is going to aid them on that quest. Don’t wait to make it obvious.
- Accessible Call-to-Actions: If figuring out how to spend money or buy a product is challenging, the consumer is going to move onto the next brand. Call-to-actions should be clear yet non-obnoxious and accessible throughout the site.
The Future is in eCommerce
Fisher wants all prospective merchants to know there is absolutely room for them on Shopify. Delaying the start will only set them back further.