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Startup VS COVID-19: Paytm records 4 times growth in payments

New Delhi: Digital payments firm Paytm has recorded around four-fold jump in payments received by merchants in its new ledger service amid the coronavirus pandemic, a senior company official said on Thursday.

The amount of payments received by merchants recorded in its e-ledger service Business Khata has crossed Rs 1,500 crore in about four months.

“We have seen four-time growth in payments received by merchants in Business Khata between 8 January to 14 March and 15 March to 15 May,” Paytm vice president Sajal Bhatnagar told PTI.

The company launched free digital ledger service Paytm Business Khata for merchants on January 8 which allows the retailer to enter item details, price, and customer’s phone number.

Also Read: Pandemic to inflict Rs 1 lakh cr loss on realty sector in FY21

Through this service, a merchant can set a reminder and send automated notifications (text message) to the customer on the scheduled date for payment using the same link via Paytm wallet, Paytm UPI, cards or net banking.

“Paytm Business Khata has become an essential service for kirana stores as it automates their manual cash collection. It has helped them to significantly improve cash flow and clear their sales outstanding digitally. We are overwhelmed with the growth achieved,” Bhatnagar said.

He said that in about five months time, the business khata app has recorded total payments Rs 1,500 crore made to the merchants.

The company claims that using the ledger service, about 10 lakh merchants have moved digitally and have also learned to set payment due dates for credit transactions and send automated reminders.

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Vinay Mukhtar
Vinay Mukhtar
Vinay Mukhta (Vinny) is passionated and known for raising capital, growth hacking and strategic planning (financial, company structuring,). He has 10 year experience in financial and blockchain domain.

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