Vanguard Group, the second-largest asset manager globally, has changed its position on cryptocurrencies. From December 2, 2025, the company lets its 50 million brokerage clients trade third-party ETFs and mutual funds focused on digital assets.
This gives access to over $11 trillion in assets under management, expanding options for investors who previously faced restrictions. The firm had resisted crypto products for years, pointing to high volatility and limited real-world value.
Now, clients can buy into regulated funds tied to Bitcoin, Ethereum, XRP, and Solana, treated like gold or other specialized investments. Vanguard excludes funds linked to memecoins or those without SEC backing, and it plans no in-house crypto offerings.
Leadership Drives the Shift
Salim Ramji, Vanguard’s CEO since mid-2024, brings experience from BlackRock, where he helped launch the iShares Bitcoin Trust (IBIT). His background in blockchain likely influenced the decision, following a September 2025 report on potential changes.
Andrew Kadjeski, head of brokerage and investments, noted the maturity of these products: “Cryptocurrency ETFs and mutual funds have been tested through periods of market volatility, performing as designed while maintaining liquidity. The administrative processes to service these types of funds have matured; and investor preferences continue to evolve.” He added that Vanguard aims to offer a platform meeting diverse client needs without creating its own digital assets.
Client interest grew as rivals like BlackRock and Fidelity embraced crypto, with spot Bitcoin ETFs gathering nearly $120 billion since January 2024, and Ether ETFs approaching $20 billion. BlackRock’s IBIT alone holds about $70 billion, though down from $100 billion two months prior amid market dips.
Rules and Safeguards
Vanguard’s approach focuses on regulated options to limit risks. Clients gain exposure through established ETFs, avoiding direct crypto holdings. This aligns with the firm’s focus on long-term strategies, steering clear of speculative elements like memecoins.
The policy addresses ongoing demand from retail and institutional investors, even as the crypto market faced a $1 trillion value drop since early October 2025. Bitcoin’s price has declined, yet outflows haven’t stopped the segment’s rapid expansion in the US fund industry.
Broader Market Impact
This step adds credibility to digital assets, drawing in conservative investors. Crypto supporters see it as a boost, showing traditional finance adapting to persistent trends. It could attract new capital, strengthening cryptocurrency trading as part of diversified portfolios.
Vanguard’s move reflects wider adoption, with asset management firms responding to evolving preferences. As digital assets mature, such access helps investors navigate regulated paths, blending stability with growth potential in cryptocurrency markets. This update positions Vanguard competitively, meeting demands while upholding safeguards.
