Crypto is here, and it’s here to stay. Despite the negative press and low prices, crypto enthusiasts are still working hard to build a future where we don’t need banks or governments. But how can you ensure that your brand succeeds in this space? Here are four guidelines for successful crypto marketing in 2023:
Crypto is a global phenomenon
With the rise of cryptocurrency and blockchain technology, we have entered an era where one can exchange money across borders effortlessly.
In the past, companies targeted a local market and failed miserably because they didn’t consider their global audience. That negatively impacted their crypto marketing strategy.
Focus on building and nurturing community
Being able to build and manage a community is one of the most critical skills for crypto marketers to have. Community building should be your priority when starting your crypto marketing campaign.
The core principle behind community-building is that you need loyal customers willing to recommend your product to their friends, family members, and colleagues. That will help spread the word about your product and increase awareness within the industry.
Do not ignore traditional channels for crypto marketing
While it is tempting to focus on newer channels and platforms, it’s important not to ignore traditional marketing avenues. If you’re like many companies, you may not have the time or resources to be present on every new platform. In such cases, it can be wise to use the ones you do have access to smartly.
The first step is ensuring everyone knows where they can find your brand online. That includes information about how people can contact you and what content they’ll find there. Doing so helps ensure that visitors can find their way around your website or app.
Be Careful What You Tweet
- Don’t post anything you wouldn’t want your grandma to see.
- Don’t post anything you wouldn’t want your boss to see.
- Don’t post anything you wouldn’t want your wife or husband to see.
Crypto is a global phenomenon, and the companies that succeed will be those who can reach their target audiences worldwide.
In crypto marketing, you have to be able to learn from all of these channels—even from traditional ones. Then, figure out how they can be adapted so as not to alienate potential customers.
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