Market Watch

Unison Agency debuted in Dubai with its first public event – the EDM festival featuring IMANBEK and Salvatore Ganacci

A raging night of electronic music played by renowned DJs with an interplay of lights and tech brought everybody thumping to their feet

Dubai, UAE, In Unison with Music: City Edition affected Dubai with its unique rendition of music, lights and tech. It was the first public event organized by Unison and witnessed a participation of nearly 2000 attendees. The large scale electronic music party took place at The Agenda on May 26th and featured an exceptional line-up of DJs including Salvatore Ganacci, Imanbek, Todd Terry, Le Twins, UMEK, dOP, StarvingYetFull, HumanEgo and Hotspot

Hosted by Unison Agency, the conceptual event management company – In Unison with Music: City Edition set out to celebrate the unity of Dubai’s diverse and multicultural community by whisking attendees away into a captivating sensory wonderland. It served as a joyful tribute to humanity and its unwavering passion for creativity and living life to its fullest. 

Taking inspiration from the vibrant nightlife of the Southern European coast, Unison endeavored to transport Dubai into a realm of Ibiza-infused entertainment through daring experimentations with sonics and visuals. A lively European electronic festival atmosphere, providing a picturesque backdrop for an extraordinary lineup. With Dubai’s notable personalities gracing the event, In Unison with Music: City Edition achieved resounding success.

Unison Agency – is a conceptual event management agency that organizes all kinds of events using creativity and customisation, whether it’s a private party, a music festival, or a high-profile function. Unison is eager for high quality customer service, quick yet high-class management, lateral thinking, conceptualized solutions, and a broad range of services. The Agency was recently established by Egor Negin and Anastasia Goncharova, who boast a stellar track record of managing significant festivals and other large-scale events: Alfa Future People, MTV Russian Music, Movie Awards, and various fashion and sports events.

Following its success at the Agenda, Unison announces the new summer program – a series of Friday night parties at the Secret Room with an exciting lineup evolving every week. The upcoming event on the 2nd of June will feature DJ Camilo Franco – Best Ibiza Resident according to Spanish Music Magazine and electrifying vocalist Starving Yet Full.

Tickets are available on site, for table booking contact +971 58 598 5819

For Media Inquiries:

Xenia Sofronova

GM Aether for Public Relations & Management Co.

Zex PR Wire

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