The changing face of marketing crypto & NFT projects in 2023

As the crypto, NFT, and web 3.0 industries continue to grow at a rapid pace, finding effective ways to market and promote new projects becomes increasingly challenging. With restrictions on advertising crypto and NFT projects on major platforms like Facebook and Google Ads, many companies are turning to public relations agencies to help get their message out to potential investors and users. Below is analysis conducted in March 2023 on the list of the top crypto PR agencies, size of the market and ways to market a new project.

The size of the industry

According to a report by Emergen Research, the global web 3.0 market is projected to grow at a CAGR of 43.7% from 2021 to 2030, with revenue expected to increase from USD 3.2 billion in 2021 to USD 81.5 billion in 2030. This growth is reflected in the recent surge in venture capital funding for crypto startups, which increased by 713% in 2021 compared to the previous year, with NFT firms seeing a staggering increase from $37 million in 2020 to $4.8 billion in 2021.

Gaining traction

While the growth of the industry is impressive, getting a new project off the ground and gaining traction is no easy feat. This is where the services of PR agencies specializing in crypto and NFT projects come into play. These agencies help companies secure organic coverage with leading media both inside and outside the world of web3. They put together media pitches, build communications strategies, and help coordinate the process of getting their clients covered in popular media.

The role of publicity

One of the challenges facing crypto and NFT projects is the limited advertising options available to them. Restrictions on advertising crypto and NFT projects on platforms like Facebook and Google Ads make it difficult for companies to reach potential investors and users. This is where publicity can be a powerful tool. By generating organic coverage in major media outlets, PR agencies can help projects establish a brand presence, build trust and credibility, and position themselves as industry leaders. In the long run, increasing media visibility and exposure can attract new investors, partners, and users.

Top 16 web 3.0 PR agencies

To navigate the complex world of crypto and NFT PR, many companies turn to specialized PR agencies. Here are the top 16 web 3.0 PR agencies for 2023, as identified by Forbes Communications Council members:

1. Baden Bower
2. Coinbound
3. Luna PR
4. Melrose PR
5. MarketAcross
6. Blockwiz
7. GuerillaBuzz
8. ReBlonde
9. CryptoVirally
10. Crynet
11. Viral Nation
12. NinjaPromo
13. Single Grain
14. NeoReach
15. Token Agency
16. Ticoon

By working with these agencies, crypto and NFT projects can get their message in front of the right audiences and gain the exposure they need to succeed in this fast-growing industry.

Which PR Agency is right for your new project?

As the crypto, NFT, and web 3.0 industry continues to expand, the importance of finding the right PR firm and strategy cannot be overstated. With restrictions on advertising crypto and NFT projects on Facebook and Google Ads, PR agencies specializing in these emerging technologies offer a viable alternative. Through building brand awareness, creating trust, and increasing media visibility, PR agencies can help projects gain traction and establish themselves as industry leaders.

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