Martech protocol WOM partners with web3 studio BlockCzech

WOM Protocol Pte. Ltd – Singapore: WOM Protocol, the decentralized protocol for revolutionizing the digital marketing industry, today announced a partnership with BlockCzech, a leading agency specializing in web3 technologies. The WOM Protocol and its accompanying apps ensure that creators are fairly compensated by advertisers for their content. As part of the partnership, BlockCzech will use WOM’s network of creators to offer its web3 clients access to scalable content marketing and new audiences.

The WOM Protocol rewards user-generated content (UGC) as a replacement for traditional advertising, particularly within the rapidly growing $100 billion creator economy and the increasing popularity of UGC in marketing. According to a recent survey by Cisco, UGC is expected to account for more than 50% of all internet traffic by 2023. 

While the WOM protocol can be integrated in any platform or website, WOM has developed its own web3 focused app, BULLZ, as the adoption of web3 technologies increasingly requires creation and dissemination of web3-related content. The BULLZ app is a platform that allows creators to earn rewards for their content related to web3 projects, stay up to date on trends, and work with brands. Brands set up campaigns in the BULLZ Campaign Manager for various purposes, such as creating explainer or promotional videos. Creators review campaign details, create and submit a video about the project, and potentially earn more rewards for sharing the content on social media. 

As a web3 focused agency BlockCzech supports various projects not only in the development of their technologies but also in successfully marketing and scaling adoption. The partnership will ultimately bring the WOM monetization model to a wider brand audience through BlockCzech’s network of web3 projects.

“We are thrilled to be partnering with BlockCzech” said Melanie Mohr, Founder & CEO of WOM Protocol. “Their deep understanding of scaling web3 technologies and track record of clients like Xsolla, TCG World or Cryptomeda, to name just a few, make them the perfect partner for us as we strive to bring the effective power of word-of-mouth marketing to more web3 projects.”

“WOM Protocol is at the forefront of the creator economy and decentralized advertising movement, and we are excited to be a part of their journey.” said Adam Zelfel, CEO of BlockCzech. “This partnership will allow us to bring our web3 capabilities to a new level and make a meaningful impact for web3 adoption, as all projects require good content to further spread awareness. The BULLZ app and WOM Protocol bridge this UGC solution very well.”

About the WOM Protocol

WOM (word-of-mouth) Protocol is a blockchain-based protocol that gives brands, content creators, publishers, and social networks a way to monetize word-of-mouth recommendations on any website, app or platform. WOM is backed by seasoned investors from around the globe. For more information about WOM: https://womprotocol.io

About BULLZ

BULLZ provides community rewards and web3 discovery of trending projects. The BULLZ app enables users to discover and share web3 projects while getting rewarded. The BULLZ Campaign Manager gives brands the opportunity to launch user-generated content campaigns with creators. With the “create to earn” model, users are rewarded with WOM Tokens. For more information about BULLZ: https://bullz.com

About BlockCzech

BlockCzech is a leading web3 studio for various blockchain ecosystems, including core expertise in blockchain development, NFT solutions and scaling of web3 ecosystems. For more information about BlockCzech: https://blockczech.io