Ludwig Beck-chief explains how he wants to be traditional Department store to save

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“The Zero Hour”
“Buying a house is an emotional business,” Ludwig-Beck-in-chief explains how he tradition of the house wants to save

Evening dress, a Tuxedo, an expensive leather trousers – buy at the Moment, no one said Christian Greiner, chief of the Munich Department store Ludwig Beck. Nevertheless, he invested in the middle of the crisis, to lead the 160-year-old tradition of the house in the future.

In one of the most difficult phases of his house has made Christian Greiner a: He wants to invest. “We have brought for the next three years is a sporty the investment program on the way,” says the 41-year-old head of the Munich house of Ludwig Beck in the Podcast purchase “The Zero hour”. “We want to control against the crisis and show people that we remain attractive and innovative, even if it is just difficult.”

Individual departments will be renovated, it flows-money systems for customer management and online trading. “We want to give after the reboot, the customer, come again, the feeling that shopping can be an experience,” says Greiner, the son of the businessman Hans Rudolf Wöhrl and owners and the Supervisory Board is the boss of the fashion chain Wöhrl.

The Department store “Ludwig Beck am Rathauseck” is an Institution in Munich, in the coming year it will be 160 years old – in the crisis, the sales have plummeted to a third. For this year, Ludwig Beck is expected to be between 63 and 70 million instead of EUR 95 million in revenue and losses of up to 5 million euros.

“The failure of the Oktoberfest hurts us enormously,” says Greiner. “The millions of visitors also come to Shop in the city.” Ludwig Beck lives not only of the clientele, which is also rare, but of the tourists. Anyway, the frequency is still low, “on some days, between 30 and 50 percent,” says Greiner. However, if a customer was first in the house, he would buy usually, but on average less money to spend because expensive items such as evening wear or Costumes would not be currently running. “An evening dress I don’t need a Tuxedo, I don’t need the expensive leather pants I need,” says Greiner.

The Corona of the crisis was actually the “death knell for many business models,” says Greiner. He believes, however, in the future of the Department stores and stationary retailers – if you can come up with something and re-invents: “shopping has to have an entertainment value, this is an emotional business,” says Greiner, who also runs a record label. “The crisis shows that all of the need to move: the dealer, the owner of the real estate and the cities, which are often too static and ponderous.”

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