LABELHOOD Celebrate Chinese New Year 2025 at Harrods with ‘Spiritual Homeland’ Showcase

January 2025, LABELHOOD returns to Harrods for the third consecutive year to celebrate the upcoming Chinese New Year. From January 9 to January 21, LABELHOOD will present a unique experience at Harrods, bringing the essence of Chinese craftsmanship and design to the iconic Brompton Road, Knightsbridge store. As the first Chinese brand to showcase Chinese culture through Harrods prestigious main street exhibition windows, the theme for 2025 will be “LABELHOOD·Spiritual Homeland”. This year’s showcase draws inspiration from the creative journeys of young Chinese artists in Jingdezhen, the renowned porcelain capital, capturing their stories through the lens of acclaimed photographer Leslie Zhang. Together, they reinterpret the concept of home and belonging, reflecting how identity and roots can be shaped far from one’s birthplace.

As part of the celebration, the “LABELHOOD New Year Pop-Up”and the “LABELHOOD Family Photo Booth” will be highlighted in the Harrods Exhibition Windows. The pop-up blends contemporary design with traditional Chinese craftsmanship, offering a glimpse into the evolving narrative of Chinese culture. The Family Photo Booth invites visitors to capture the festive spirit, creating portraits and timeless memories that transcend borders and unite loved ones during this season of reunion.

In tandem with this, under the auspices of the Shanghai Fashion Design Association (SFDA), which champions the advancement of China’s creative design forces, and with the support of FASHION SHANGHAI, LABELHOOD is set to present a curated selection of Spring Festival limited-edition pieces and handicrafts from numerous Chinese designers on the world stage. Featured designers include: UMA WANG, HEYAN, SAMUEL GUI YANG, CLOT, THELAWN, TANGXINDAN, TRINITE, YANYAN KNITS, XU ZHI, YIRANTIAN, YAYI, 8ON8, ASSIGNMENTS, CUNZU, GG in RED and Craft brand include : 1300, ogo room, Xi Xiang , Yuan Shou Zuo, 4dian,Tang Shui Studio. 

Through this collaboration, this pop up is a testament to LABELHOOD’s commitment to showcasing the diverse and vibrant landscape of Chinese design to an international audience, celebrating the spirit of innovation and cultural heritage that defines contemporary Chinese creativity. And sharing the warmth and significance of Chinese New Year with international audiences of Harrods, fostering cultural exchange and celebrating the spirit of home, wherever that may be.

ABOUT LABELHOOD

LABELHOOD is a pioneering fashion and cultural community that champions young Chinese talent, curating and promoting the new wave of Chinese design. As the driving force behind the LABELHOOD Pioneer Fashion & Art Festival and a network of independent designer boutiques, LABELHOOD serves as a platform to discover, nurture, and collaborate with exceptional Chinese creatives, showcasing the vibrant and diverse landscape of contemporary Chinese youth culture to the world.

Since 2021, LABELHOOD has been committed to bringing Chinese design and oriental aesthetics to the global stage. Each year, during the Chinese New Year, LABELHOOD launches special campaigns that explore the evolving meaning of “home” through the lens of young Chinese creators. These initiatives not only celebrate personal stories of heritage and identity but also foster cross-cultural dialogue, highlighting the dynamic transformation of Chinese creativity in the modern era.