Healthy Plus on sales: online trading benefits of the Corona-crisis

The Corona-crisis has brought the Online trading in Germany a powerful growth spurt.

Especially, Goods of daily needs such as food, pet supplies, medications, or drugstore products are bought much more frequently on the Internet than before the pandemic. The findings of a market study by the Federal Association of E-Commerce and mail order trade Germany (bevh).

“E-Commerce has established itself in the second quarter as additional supply infrastructure,” said bevh-managing Director Christoph Wenk-Fischer the results. Overall, the E-Commerce sales rose after a weak 1. Quarter from April to June compared to the previous year by a whopping 16.5 percent to about 20 billion euros. The demand for goods of daily necessities rose by 51.2 percent, and the online trade in food products increased by almost 90 percent.

“Even after the acute Phase of the hoarding and even after the end of the sharp Corona-related contact restrictions, the demand for goods of the daily need in the E-Commerce in the second quarter of 2020 remained significantly increased, suggesting a sustained positive growth is forecast for this Segment is close to,” said the Association. In a recent survey by the Association under around 2500 consumers, more than half of all respondents gave to the experience in the Corona-crisis in the future, more online order.

A strong growth of the online trade not only in goods of daily needs, but also in household goods and appliances and leisure goods. Also in the fashion trade, where the E-Commerce providers in the first quarter, below the corona-related purchase suffered from reluctance on the part of consumers, demand increased again significantly.

Of the new Online Boom and mainly the pure online retailers have benefited, according to bevh, with an increase of about 20 percent. However, the Online market places grew at a similar rate. Weaker the Online developed-sales of bricks and mortar retailers. They scored in the second quarter “only” a growth of 4.7 per cent. “Even if these Figures are sober, have started many brick and mortar retailers in the crisis for the first time, consistently with the online trading. As a result, the opportunities to grow that multi-channel providers in the future make up for lost ground,” stressed Wenk-Fischer.