Categories: MarketsMenafn

BlackRock to Unleash Bitcoin ETP Juggernaut in Europe After US Success

The world’s largest asset manager BlackRock with around $11.6 trillion in assets under management, is set to bring a spot Bitcoin (BTC) exchange-traded product (ETP) into the European market.

The move follows the resounding success of the firm’s ETF offering exposure to the flagship cryptocurrency, which has reached $58 billion in assets just a year after launch and saw significant adoption among institutional investors.

The new European ETP, likely to be domiciled in Switzerland, is expected to begin marketing as soon as this month, according to a Bloomberg report that points out it will be BlackRock’s first crypto-linked ETP outside of North America.

The firm, a dominant force in the ETF landscape with over $4.4 trillion in assets under management across such products, has become a leading Wall Street advocate for digital assets.

While Europe has seen crypto-linked ETPs trading for years, these funds are significantly behind those in the U.S. in terms of assets. Bloomberg ETF analyst Eric Balchunas has recently pointed out that the latter have a 91% market share.

BlackRock CEO’s Bitcoin Stance

Last month at the World Economic Forum in Davos, BlackRock’s CEO Larry Fink touted BTC’s benefits as a hedge against currency debasement after late last year, the firm’s Bitcoin ETF saw its total assets surpass those of its gold funds.

The launch of several U.S. Bitcoin ETFs a year ago ignited a surge in demand, attracting a staggering $116 billion in inflows across 12 funds. BlackRock’s iShares Bitcoin Trust (IBIT) leads the pack, shattering industry records with what is considered the most successful debut of any ETF ever recorded.

While the European crypto ETP market is competitive, with over 160 products tracking various cryptocurrencies, its $17.3 billion market capitalization is dwarfed by the market capitalization of most cryptocurrency funds trading in the U.S.

Jerry Rolon

After working for 7 years as a Internet Marketer, Jerry now aims to explore the journalistic side of Internet. With his impeccable knowledge in this domain, he churns out some of the best news articles from the internet niche. With respect to acedamics, Jerry earned a degree in business from California State University.

Recent Posts

Zcash Surges on Privacy Bets

Zcash (ZEC) has erupted past key resistance levels this week, driven by surging derivatives flows…

7 hours ago

Permute Surpasses $1M in Transaction Volume in One Month Since Launch

Bangalore, India, 2nd October 2025, ZEX PR WIRE, Permute, an accessible Bitcoin bridge platform, announced…

24 hours ago

Codego Launches Whitelabel Devices Bringing Tokens Into Daily Life

Milan, Italy, 2nd October 2025, ZEX PR WIRE, Codego Group recently disclosed that its Whitelabel…

24 hours ago

QMMM SEC Trading Suspension After Crypto Pivot

The U.S. Securities and Exchange Commission has suspended trading in QMMM Holdings Ltd. after weeks…

2 days ago

From Broken Models to Aligned Trading: Afterprime’s Pay-to-Trade Shift

Brokers profit when clients lose — Afterprime 2.0 ends that conflict with the world’s first…

2 days ago

Altseason Watch As Altcoin Share Surges On Binance

Bitcoin’s market share fell to about 57 percent in September, according to Binance Research’s Monthly…

3 days ago